Nissan Cube at Heroes Booth in San Diego Comic Con

Nissan in partnership with NBC's Heroes gave Heroes inspired Nissan Cube to 4 lucky attendees of the 40th Annual Comic Conference held at San Diego.

Here's the article from Nissan Blog.

FRANKLIN, Tenn. (July 27, 2009) ― Nissan partnered with NBC’s Heroes television show at the 40th annual Comic-Con Convention, to host a series of activities, sweepstakes and giveaways inspired by the all-new 2009 Nissan cube®. Tens of thousands of technology-savvy comic book and automotive fans had the opportunity to experience the dramatic Nissan cube® which was featured inside an incredible, life-size Heroes-branded toy package, similar to how miniature die-cast toy cars are packaged, at NBC’s Heroes booth.

Within the massive Heroes branded exhibit convention-goers were able to experience the asymmetrical cube®’s spacious lounge-like interior and interact with available cube® features such as the Interface System for iPod®, Bluetooth® Hands-free Phone System and an interior accent lighting package with 20 different easily adjustable shades. Clips from Heroes featuring the Nissan cube® were broadcasted on a massive plasma screen – demonstrating that boxes don’t always have to be square.

“Our partnership with NBC’s Heroes at Comic-Con this year provided a perfect opportunity to show off the all-new 2009 Nissan cube both on and off the screen,” said Christian Meunier, vice president, Nissan Marketing. “We were able to interact with thousands of attendees at the show, many of whom were just the people that would consider the Nissan cube as their next ‘mobile device.’”

Additional activities at the convention included comic book giveaways and an opportunity to win one of four Nissan cubes®. By simply swiping their entry badges, attendees had a chance to win a distinct and individually designed cube® by artist Peter Steigerwald to represent the style of Heroes.

Nissan and Heroes also gave away 15,000 specially created collector’s edition comics featuring the cube® and the Television series with four unique graphic covers. The artistic covers were initially introduced in April during the “Nissan Mobile Device Giveaway Sweepstakes,” in which contestants entered to win a cube® by identifying “Where in the U.S. is the Nissan cube®?” from looking at the same collector’s edition graphic cover art that will be distributed at Comic-Con. Each day at the convention, one of the covers was handed out to a fan and then invited back for the chance to collect all four in the series.

Nissan Street Teams in Heroes-inspired cubes® were also seen driving around in downtown San Diego all weekend to create buzz and excitement around the Comic-Con activities.

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